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In many communities, A&W was the first nationally branded restaurant in town. Because they were there first, their drive-ins served as "the place to be" in town. In fact, millions of Canadians today still carry vivid memories of special moments in their lives that took place at their local A&W drive-in. Whether they were kids in the back seat of the family sedan, or just hanging out with their best friends on a Friday night checking out the hot cars, Canadian baby boomers grew up with A&W. It's an enduring friendship that is the source of A&W's continued success across Canada.