Missguided vs. Shein vs. PrettyLittleThing vs. Fashion Nova: Which Brand is the Best?

We call it fast fashion when a brand manages to manufacture a lot of clothes in a short time and at a low expense. Over several past decades, we got used to cheap but stylish clothing. Whenever a new trend rises in the fashion sky, we can buy it immediately from numerous shops and websites. Missguided, Shein, PrettyLittleThing and Fashion Nova all have unique selling points, and they all try to address a different kind of girl. Which brand is the best? Is Pretty Little Thing good quality? Is Fashion Nova bad quality? Is Missguided cheap?In this guide, I will write a review of these four brands from history, quality, design & price to help you get your answer!


  • Missguided 

Missguided Brand History and Origin

Missguided is a UK-based multi-channel retailer selling clothes aimed at 16–35 year old women. Missguided was created back in 2009 by Nitin Passi (also known as Passi Missguided, nitin passi missguided), who studied business management at Cranleigh School and Newcastle University before working for his father's fashion wholesaler after graduation. With a loan of £50k from his father, a passion for product and endless ambition, fast forward to present day, Passi runs a global multi platform brand and strives to continuously better what we do in every aspect. 

His inspiration came from spotting a‘gap’in the online market aimed at fast fashion for younger women; so he took a punt, and it paid off. The brand's outfits are often shared, liked and commented on online, and developments in social platforms mean that fans are able to shop directly from their feeds. Missguided have also launched a menswear brand called Mennace, delivering through their website.



Missguided Price: Coats & Jackets: $7-$262;Dresses: $2-$175; Tops:$3-$175;Clothing: $2 - $280;Shoes: $11 -$113; Playboy x Missguided: $5 - $122; Christmas Shop: $2-$96.

Missguided Design & Style

They create looks designed by in-house talent that's made to equip millenial women with the fashion they need for all elements of their life. And since their aim is all about empowerment, they make it easy for everyone by making their product affordable. It's not just fast fashion of the high streets - its rapid fashion.

Missguided clearly shares what they care about and who they are. The brand elements are pink and white,  they sell street style clothing for teens to women through ages 35, and my favorite part of their brand identity is the fact that they cater to women of all shapes and sizes. Their models target women who embrace their natural no matter what size they are and it shows in their body positivity posts!  

They drop up to 1000 brand new styles every week, working constantly to bring their babes the freshest pieces, put together in wearable ready-to-go outfits. Although its brash branding may not be to everyone's taste, it's this courage of conviction in its identity and how this specific narrative is communicated to a demographic that is commendable.



Missguided Quality

The quality of Missguided clothing items tends to be higher than that of similar trendy fast fashion brands, and their clothes just fit my body well. It's one of the few online clothing sites with a true customer service support that has great customer service.But many people lashed out against the brand, condemning it for being unsustainable, as well as being made from 85% polyester, a non-biodegradable material that harms the environment during production.



Where to Buy Missguided the Cheapest?

missguidedus.com (Up to 3% cashback)

asos.com (4.5-5% cashback)

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  • Shein

SHEIN Brand History and Origin

Shein is one of the most popular fast-fashion retailers in the world. It's a Chinese online fast fashion retailer that only sells online. It was founded in 2008 by Chris Xu in Nanjing, China as SheInside and sold women's fashion. The company is known for its cheaply priced apparel which is made directly in China. In 2015, the brand officially changed its name to Shein. Now SHEIN is an international B2C fast fashion e-commerce company. The company mainly focuses on women's wear, but it also offers men's apparel, children's clothes, accessories, shoes, bags, homewear and other fashion items

SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. In 2020, Shein was the most talked about brand on TikTok and Youtube and the 4th most talked about brand on Instagram. At Shein, you'll find hundreds of tops, dresses, bathing suits, jeans, and outerwear for under $20.  Shein currently serves over 220 countries. 



SHEIN Price: 

Clothing: $1-$154; Dresses: $2.40 - $133; Tops: $3 - $104.99; Lingerie & Loungwear: $1 -$79.99; Activewear: $1- $166; Shoes Bags Accs: $0.75 -$89.99; New in Trends: $8-$120; SHEIN X ARTIST: $1.75-$32.

SHEIN Design

SHEIN prides itself on offering on-trend styles catering to both young women and teens, that won't break the bank. SHEIN adheres to the concept that "everyone can enjoy the beauty of fashion". SHEIN is able to stay on top of the latest fashion trends from around the globe while rapidly bringing these styles to market. So whether you're searching for boho dresses and graphic tees or patterned blouses and chic swimwear, SHEIN is the ultimate one-stop-shop for the modern yet economical fashionista. It aims to promptly offer stylish  products at appealing prices to every user in the world.



SHEIN Quality

Shein produces all its clothes in cheaper, overseas factories to keep its costs at a minimum, this allows you to buy clothes at dirt-cheap price. You should not expect clothes you get through Shein to be top quality. They are inexpensive for a reason, but this does not mean they are a total rip-off. Sometimes, you end up with clothes that last for years. Other items lose their shape or color after a couple of trips through the washing machine. When looking for something on Shein, remember to pay close attention to reviews.



Where to Buy SHEIN the Cheapest?


  • Pretty Little Thing

PrettyLittleThing Brand History and Origin

PrettyLittleThing is also a UK-based fashion retailer, aimed at 16-35-year-old women. PrettyLittleThing was co-founded in 2012 by Umar Kamani and his brother Adam Kamani. It started with an accessory only brand with limited products on the site. The company sells Womenswear, footwear, accessories and beauty products. Celebrities including Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J and Nicki Minaj were seen wearing their products.

In June 2017, PrettyLittleThing launched a range, PLT Girl for young girls aged 5-12. The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. The brand's main headquarters are in Manchester, with offices in London, Paris and Los Angeles.



PrettyLittleThing Price: Dresses: $3.50 - $145; Tops: $3.50 - $68; Shoes & Footwear: $5 - $180; Fashion Accessories: $2 - $76; Home Goods: $3.50 - $62.50; Beauty: $1.50 - $120.

PrettyLittleThing Design & Style

PrettyLittleThing is slaying the online fashion world, one milestone at a time. With hundreds of new products dropping daily. PrettyLittleThing demystifies style and takes the runway to real life, making style accessible to all whatever your budget. For everything from trend-led pieces, celebrity inspired looks, everyday wardrobe staples to that ultimate party piece - dresses, tops, shoes & accessories. You can choose according to your body shape on the website, suitable for tall, petite, plus, and pregnant women.

They don't just anticipate trends; they also create them, as they deliver the girls products inspired by the catwalk, celebs, and coolest influencers of the moment.  The English site has designed minimalist basics inspired by current trends. Crafted in black and pastel tones, the clothes are sometimes set off with fine stripes for a modern, casual style. Their aim is to demystify style and make it accessible to all, whatever your budget. 

PLT Home is also your new one-stop shop for all your homeware and lifestyle needs. Make staying in in the comfort of your own home the new going out and discover the latest styles in bedding, tableware and home accessories from the latest drop. 



PrettyLittleThing Quality

Sustainable development is a part of the equation. In April 2019, PLT introduced a line called Recycled, whose products are made from fabric offcuts and recycled plastic bottles, though it meant sacrificing the label's affordable price positioning. About 40% of their total output is made in the UK, and another 40% comes from China. The rest comes from Turkey, Pakistan, India and other countries.

Fast fashion has extensive product line and good return policy. It's super affordable, but the quality is not the best. If it feels cheap, it's because it was made with little care for its longevity. You can also  invest wisely in better-made clothing for a bit of higher but still accessible price.



Where to Buy PrettyLittleThing the Cheapest?

prettylittlething.us (5-6% cashback)

walmart.com (3.5-4% cashback)

  • Fashion Nova

Fashion Nova Brand History and Origin

Fashion Nova is an American fast fashion retail company. Fashion Nova was founded in 2006 by its CEO Richard Saghian. He started his career in the retail industry by working at his father's clothing boutique located in Los Angeles. Fashion Nova opened its first location in Panorama City, Los Angeles, inside the Panorama Mall, selling inexpensive“club-wear” attire. In 2013, he launched the e-commerce website for Fashion Nova.

In 2016, Fashion Nova launched the Curve Collection. In 2018, the company expanded to menswear with the release of their Fashion Nova Men's line. The company operates online and has five brick-and-mortar locations. The company is known to utilize social media marketing e.g. via Instagram to gain earned media for its clothing by interacting with users and generating publicity through a mix of models, celebrities, and other customers.



Fashion Nova Price: Dresses: $6 - $153.50; Jeans: $6.98 - $67.99; Sets: $6.98 - $107.99; Shoes: $2.98 - $118.99; Jumpsuits & rompers:  $5.98 - $127.50; tops: $4 - $155.50; Sweaters: $1.98 - $57.99; Graphic tees: $1.98 - $44.99; Coats & jackets: $5.98- $167.50; Activewear: $3.98 - $34.99; Bottoms: $0.98 - $118.50; Lingerie & intimates: $0.98 - $55.99; Nova accessories: $0.98 - $48.99.

Fashion Nova Design & Style

Of all the ultrafast fashion brands, Fashion Nova is impactful. Offering between 600 and 900 new styles each week, the LA-based label founded by Richard Saghian was Google's most-searched in the United States in 2018.

Feel cute, sexy, and flirty with huge selection of dresses for women, in every color, print, silhouette, and fit imaginable. No matter the occasion, from pool days to hot parties or steamy date nights, the dresses that will make you feel your best and look your hottest are here.

Show off your figure with curve-hugging classic high waist jeans for women, or keep it casual in our modern bell bottom jeans for women. Sometimes you just want the perfect balance of comfort, cute and sexy. Thier workout pants and leggings for women, workout shorts for women, activewear tops and sweaters, lounge sets, streetwear for women, and other active clothing keeps you looking fine - in an outfit you can actually breathe in. 

Keep it sexy on the daily with amazing selection of women's lingerie. Choose your favorite color and the style that will showcase your amazing curves best from selection of thousands of women's lingerie essentials. 



Fashion Nova Quality

Nova Fashion clothes are inexpensive and of relatively good quality. There are many popular and sexy styles. For American buyers, delivery is reliable and on time, and branded discounts and sales are always available. However, there are usually things that frustrate customers, such as returning gift cards, communication difficulties, inability to resolve existing issues, and incorrect sizes.



Where to Buy Fashion Nova the Cheapest?


walmart.com (3.5-4% cashback)

  • Conclusion

Missguided vs. Shein vs. PrettyLittleThing vs. Fashion Nova: which brand is the best? 


Missguided offers the biggest student discount at a whopping 65%! They definitely appeal to a certain group of gals. The quality of their items tends to be higher than that of similar trendy fast fashion brands. If you're rebellious, a bit of a biker chick, in love with black and looking for something particularly seductive, Missguided is definitely the winner for you! They pride themselves on stripped down and black styles, revealing what makes a sexy woman! They have the balance just right between showing off your best assets in a mature way while releasing your true personality tastefully.


Shein provides a wide range of accessories and fashionable clothing for formal wear and for going out for women, men, children. At Shein, you'll find hundreds of tops, dresses, bathing suits, jeans, and outerwear for under $20. Shein makes it possible for you to look extremely fashionable without maxing out your credit card. Many Shein customers caution to pay attention to the website's size chart before checking out as their sizing errors on the smaller size


PrettyLittleThing offers sales and offers galore, gorgeous prints and use beautiful gals to draw you in. A little cheaper than the others because you're paying for the quality. They love the glitz and glam and cheeky side boob shots, but also commit themselves to cute cover-ups, flattering flares, and luxurious long length gowns. PLT is always money well spent, boosting your self-confidence when you are at the party.

Fashion Nova

Fashion nova is better quality than PLT. Feel cute, sexy, and flirty with huge selection of dresses for women, in every color, print, silhouette, and fit imaginable. There are also many outerwear suitable for everyday wear.

I'm sure you have found the one that you want after seeing these reviews! Sign up at Extrabux, then you can enjoy up to 6% cashback on your order! 

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